London, Jan. 28, 2013 — Credit card issuers have been seeking new ways to drive cardholder loyalty and engagement, as their market share has been under threat from both debit cards and emerging payment types (e.g. mobile apps, mobile wallets.). Social media represents a significant new channel to improve cardholder engagement, as 71.7% of credit cardholders already use social media, and usage is increasing daily amongst younger and higher-income cardholders.
Source: Greensheet