Bank Innovation

Amazon is using Prime Day to nudge more customers to use its own digital payment method on partner retailers’ websites, and it’s using juicy incentives of up to 30% cash back to do so.

Prime Day, Amazon’s annual discount event for Prime members, currently is underway through July 16. With an engaged audience eagerly seeking to spend money, the e-commerce behemoth is using the opportunity to promote the use of Amazon Pay. Amazon Pay lets customers use payment methods associated with their Amazon accounts for goods and services on third-party websites and apps, as well as through voice assistant Alexa.


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