London, Sept. 22, 2016 — Retailers need to acknowledge and understand the opportunities and threats posed by handset-based indoor location technologies or run the risk of losing control of the mobile experience in their stores, finds ABI Research. Though indoor location deployments in retail are largely focused on infrastructure-based technologies to date, market potential is accelerating as major companies like Apple, Baidu, and Google aim to release their own handset-based indoor location technologies to developers within the next year.

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