Boston and London, Nov. 9, 2016 — As part of the next phase of adidas Football, the company has introduced a new concept of football shoes sold through an exclusive and innovative platform: the adidas GLITCH app. With help from NewStore, Inc., the Mobile Retail Platform founded by the creator of Demandware, Stephan Schambach, adidas is bringing innovative footwear into the mobile age with GLITCH.

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