San Francisco, June 30, 2016 — AppsFlyer, the leading global mobile marketing attribution analytics company, announced today the results of its State of In-App Spending report, with details from in-app purchase (IAP) behaviors of more than 100 million mobile app users across over 1,000 apps. The report reveals that Asian users spend 40% more on in-app purchases than the rest of the world, although North Americans spend the single highest amount — in shopping apps. In addition, the report shows that iOS users spend nearly 2.5 times as much as Android users — $1.08 to $0.43 in monthly IAP per user, per app. Not only do they spend more, but iOS users are about 50% more likely to spend any money in apps than Android users.

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