Waltham, Mass., May 20, 2016 — Today, BlueSnap released the Cleanse Report to help merchants analyze their sales traffic and develop an action plan to optimize their sales funnel. So much effort goes into converting shoppers into buyers – advertising, marketing, website and checkout page localization, payments optimization – but it’s wasted when transactions are declined, refunded, charged back, or stopped for fraud. By combining payments data from the Powered Buy Platformâ„¢ and shopper data from Kount’s fraud engine, we are able to give merchants a much deeper understanding of the consumers they are attracting to their site.