Palo Alto, Calif., June 7, 2016 – Mobeam, the unique global leader in mobile barcode beaming technology, today announced that its mobile beaming solution is the first to enable consumer packaged goods (CPG) manufacturers to issue and redeem mobile coupons not associated with a specific retailer’s loyalty card, based on a newly adopted GS1 applications standards modification. This new standard follows previously established industry best practices such as not displaying the coupon’s barcode or offer code in a user visible fashion on screen. The barcodes are transmitted to the laser scanners via infrared beams invisible to the human eye.

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