Washington, Oct. 24, 2016 – Americans now buy and redeem gift cards across all retail channels, have found new uses for them, and are embracing novel gift card offerings. According to new shopper research from the Retail Gift Card Association (RGCA), consumers are increasingly interested in gift cards to local neighborhood or boutique retailers, incorporating gift card storage into mobile wallets, and buying for self-use. Americans’ affinity for gift cards remains high; roughly three quarters of U.S. shoppers plan to buy plastic gift cards this year and one quarter will buy egifts.