ISO&Agent 2/27/13: Square Inc. has based its sales pitch on the ease of plucking its mobile card reader off a store’s shelf and suddenly being able to accept swiped card payments. But Square’s new “Business in a Box” product, which starts at $299, aims to attract merchants that have more complex needs. It can include a cash drawer and a receipt printer, which merchants would otherwise have to purchase separately. The move has converted at least one Square holdout, the proprietor of a 30-year-old donut shop in Santa Monica, Calif. Asked if he’d use Square previously, Sean Tao, who owns DK’s Donuts and Bakery, says: “No.”
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Source: Paymentspulse

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