ISO & Agent – 00/00/00: In perpetual pursuit of differentiation, some independent sales organizations are turning to charitable giving programs that help merchants drive donations whenever they accept credit cards. It gives ISOs an opportunity to stand out from the competition, retain and add clients, and boost revenue.
It gives merchants a tool to polish their images and attract more customers.
And it funnels recurring, and often-sizeable donations to nonprofits that would otherwise have to put in weeks of fundraising work to see that kind of money.
ISOs are trying to produce more from their dealings with established clients, and agents are trying to do more with a limited amount of time, says Carrie Rattle, chief marketing officer for Cynergy Data, a Long Island, N.Y.-based ISO.
To help meet those goals, Cynergy is using the DonateWiseNow program to collect charitable donations at the point of sale.
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Source: Paymentspulse

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