PYMNTS.com – 3/18/13: As a payments innovator, LevelUp receives no shortage of attention these days. The company recently reached 1 million in late February – just its 18th month in existence – created a white label service in the latter half of 2012 and is widely lauded for its zero-interchange platform.
So why does Seth Priebatsch, “Chief Ninja” at LevelUp, say his company is not quite a payments company at all?
“Probably the most accurate description of what LevelUp is, is we are the world’s most effective advertising network, masquerading as a payments company,” Priebatsch said. “We make money off of advertising, so at our core that means we are actually an advertising company.”
Click here to read more: http://www.pymnts.com/briefing-room/mobile/mobile-payments/2013/levelup-chief-we-re-tackling-an-infrastructural-problem/

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Source: Paymentspulse