Finextra – 5/3/13: MasterCard is reporting positive results from a year-long global social media monitoring campaign, tapping into conversations across 43 markets worldwide to gain insights and drive its business strategy. A year ago MasterCard contracted NY media agency Prime Research to develop a real-time ’social listening’ and analysis tool. This was to be used by cross-functional teams across the group to monitor social media chatter related to its brand and products. The centrepiece of this initiative is a giant 40-foot LED ‘Conversation Suite’ screen that’s housed in its New York headquarters.
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Source: Paymentspulse