Mobile Commerce Daily – 7/30/13: Paid search and commerce go hand in hand, something Google is very aware of. However, the company’s mobile commerce and payments strategies so far are not catching on with consumers. With mobile growing quickly, Google wants to boost its central search business by providing shoppers who are researching products and looking for nearby retailers with additional services such as price comparison tools and ways to pay for purchases. Recent moves such as the decision to shut down the Google Shopper app suggest the company is still looking for the right solution that will click with consumers.
Click here to read more: http://www.mobilecommercedaily.com/google-struggles-to-find-mcommerce-strategy-that-clicks
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Source: Paymentspulse