PRWeb – 11/12/13: Through the integration of Sparkfly’s patented platform that gathers first-party, real-time media attribution and item-level purchase data at the point of sale, Groupon, a global leader in local commerce, can now offer its large retail accounts the ability to measure the effectiveness and provide deep consumer insights into Groupon’s offer redemption. Groupon is the first national partner in the local commerce space to integrate the capabilities provided by Sparkfly, the leading point-of-sale (POS) offer redemption technology platform.
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