Written by Mike Strawhecker, VP & Director of TSG Metrics, published in ETA’s Transaction Trends magazine

In the novel Brave New World, Aldous Huxley wrote, “One believes things because one has been conditioned to believe them.” The same might be said of portfolio owners and managers who previously were limited by what they knew – what they believed to be true. But in today’s competitive landscape, we now have the power to act upon what is true. Big Data gives information to merchant acquirers that wasn’t available in the past.
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