Mobile Commerce Daily – 5/22/14: SeaWorld Entertainment Inc. has enhanced its Discovery Guide app, with plans to incorporate a mobile wallet and empower guests with on-demand, one-touch purchasing. This summer, the anticipated mobile wallet will allow park guests to instantaneously purchase upgrades to pass long lines with Quick Queue, or buy the All-Day Dining Deal without having to reroute. During visits to SeaWorld, Busch Gardens and Sesame Place, guests who download the enhanced mobile app will be met with a more personalized and interactive experience leveraged by multiple digital technologies.
Click here to read more: http://www.mobilecommercedaily.com/seaworld-taps-on-demand-purchasing-power-via-mobile-wallet

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