Mobile Commerce Daily – 5/2/14: A Walgreens executive at the Mcommerce Summit: State of Mobile Commerce 2014 revealed that the company launched an iBeacon pilot program in several Duane Reade stores in New York earlier this week. One of the main takeaways from the “Earning Customer Loyalty in a Mobile World” session is the growing role that in-store experiences are playing in helping Walgreens build out a mobile strategy. The decision to launch the iBeacon pilot is based on findings from Walgreens that the average in-store, online and mobile shopper spends six times more than the average store-only shopper.
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