Mobile Commerce Daily – 6/19/14: VeriFone Systems Inc. is expanding its Way2ride taxi-fare application to Philadelphia on the back of an impressive New York tryout, which saw the app used to complete more than 500,000 mobile transactions since October. By using the free sound-based app for iOS or Android-supported phones, passengers in 1,400 of Philadelphia’s 1,600 taxi cabs can pre-load payment information and preferred tip amounts and pay for rides. The app’s strong New York results reflect the public’s demand for the mobile-payment option, even as infrastructure issues have been seen as slowing wider adoption in large cities.
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