Forbes – 7/18/14: News that Facebook is testing a “Buy” button in its ad space is interesting but nonetheless predictable. Even though Facebook announced this as a test, it has to happen. As retail continues its long decline, the future of much of our online shopping lies inside communities, even though Amazon might not yet have woken up to that. At the same time ad rates for content, the traditional route to sales online, are being squeezed by excess inventory and diminishing effectiveness. Commerce is the answer and it is going to open up a wide variety of debates, not least on privacy and data usage.
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