USA Today – 9/3/14: The mobile wallet app Isis has rebranded as Softcard to avoid any potential association with the Islamic militant group bearing the same name. Softcard CEO Michael Abbott announced the revamped brand Wednesday, two months after starting a search for a new identity. “Together with a simple and flexible visual system, the inherent simplicity of Softcard gives it the potential to become a category defining name,” said Abbott. “That’s a bold aspiration, but one that matches the breadth of our vision.”
Click here to read more: http://www.usatoday.com/story/tech/2014/09/03/isis-softcard/15018035

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