Mobile Commerce Daily – 12/12/14: Amazon’s new Facebook-powered Surprise! mobile application points to how mobile gift cards are increasingly a must-have for a comprehensive mcommerce strategy. The Surprise! app offers e-cards for a variety of occasions, including birthdays and December holidays, and allows consumers to quickly attach an Amazon Gift Card to their mobile device and send it along with their customized message. Mobile gift cards are likely to eclipse physical gift cards in the future and are attracting customers with enhanced personalization features and sheer convenience of purchasing on a smartphone.
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