NASDAQ – 2/27/15: Visa Inc. has agreed to buy TrialPay, an e-commerce payment platform that offers targeted promotions, in a bid to attract more merchants and strengthen its loyalty and offers platform. Financial terms weren’t disclosed. Mountain View, Calif.-based TrialPay uses algorithms to tee up targeted marketing offers and handle all the payments. Users can “pay” for their items–offered by TrialPay merchant partners–by trying or buying a product from one of TrialPay’s advertisers.
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