Finextra – 3/11/15: Visa has issued a challenge to startups, inviting them to pitch their ideas for ways in which the card giant can market its products and services. Launching ahead of this year’s SXSW conference, the Everywhere Initiative aims to harness the startup community to help Visa find new ways to reach consumers. Visa is working with innovation platform KITE and media company SoulPancake on the project, setting out three specific challenges: driving digital commerce, inspiring millennials, and pushing loyalty rewards.
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