Mobile Commerce Daily – 4/29/15: Staples and Office Depot are doubling down on efforts to put mobile at the center of their omnichannel success with recent application updates that bring new-found flexibility to loyalty-point redemptions and order fulfillment. As more consumers turn to bigger online shopping retailers for a one-stop shop to purchase all of their supply needs, office supplies retailers such as Staples and Office Depot are left to try to reach consumers in creative and targeted methods. By enhancing the in-app rewards platform so that users can use a bar code to redeem points in-store, Staples is well-poised to ramp up sales and drive in-store traffic with an omnichannel approach.
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