Today, most articles that showcase mobile commerce forecasts and estimates throw every mobile payment type imaginable into a large bucket, and then declare that the segment is a $1 Trillion market.  Clearly, using such a formula makes gleaning insights impossible as the information and definitions are often confusing. There is no set definition for what mobile commerce actually is or what constitutes a mobile wallet.  However, this lack of definition creates problems when trying to understand the mobile opportunity and the mobile commerce market in general.
Mobile Commerce Definitions and Structure
In order to help audiences appropriately understand the mobile commerce environment and its sub-segments, in its upcoming mobile wallet report, ‘The Battle For The Mobile Wallet,’ The Strawhecker Group has spearheaded an effort to clearly define this evolving segment of payments.

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