Mobile Payments Today – 8/17/15: Target is launching a beacon technology pilot tapping its mobile app in 50 stores across the country to enhance the in-store consumer experience and provide customers with deals and recommendations as they browse aisles. “We’re excited to start using beacon technology to offer real-time, relevant content and services that can help make shopping at Target easier and more fun,” said Jason Goldberger, president of Target.com and Mobile, in an announcement on the marketing move. “This is another way Target is bridging mobile and stores, and using digital to enhance the in-store shopping experience. We look forward to seeing how our guests respond to what we’ve built.”
Click here to read more: http://www.mobilepaymentstoday.com/news/target-deploys-beacon-technology-to-boost-customer-experience

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