Bllomberg – 1/20/16: Consumers trolling Shop.com may have noticed a marketing hook more often associated with big-box stores like Best Buy than an online retailer. Under the product description for a Dell Inspiron laptop there’s a PayPal Credit button that says: “Enjoy Easy Payments.” The company is offering consumers a choice between buying the machine outright for a discount—or stretching the payments over nine months. The enticement looks to be effective. Since Shop.com introduced the option last July, average order sizes have increased from $123 to $140 and shoppers are buying more big-ticket electronics, said Eddie Alberty, vice president of strategic partnerships at the Greensboro, North Carolina, company.
Click here to read more: http://www.bloomberg.com/news/articles/2016-01-20/paypal-targets-millennials-with-easy-payment-plans

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