In 2007, zero of the top 40 U.S. merchant acquiring companies were using dynamic market data. Now, nearly half of the top 40 acquirers are using TSG’s Acquiring Industry Metrics (AIM) platform to benchmark and manage their business.
Week 1 of ‘Payments Analytics Month’ illustrates a selection of vital data-points from AIM. See below for details and follow TSG on Twitter throughout the month for more AIM stats.
Digital Goods Vs. Retail
The illustration compares the average annual account and average ticket size for Digital Goods and Retail categories, along with the AIM data warehouse average. Digital Goods merchants are smaller in average account size and average ticket compared to Retail merchants and the AIM average.
New Merchant Rates
Using the AIM data warehouse, TSG is able to show the trend in new merchant rates over time. The merchant vintage, or the year in a which a merchant was boarded, allows for analysis of only in-year boarded merchants.
Attrition & Growth
Growth bridges are a concise way to view the impact of YOY attrition and growth. Net Account Attrition and Growth (left) is relatively stable YOY with a slight decrease of 0.5%. Net Volume Attrition and Growth (right) has increased 6.8% YOY due to retained merchant volume change and new volume added (from new accounts) outweighing the volume from attrited and zombie merchants.
Merchant Life By State
Average merchant life is the number of months a merchant is retained by a merchant portfolio. When viewed geographically by state, merchant life may provide an indicator for regional competition.
AIM contains intelligence on over 40% of credit card-accepting merchants in the U.S.. This includes price, profitability, attrition, and growth metrics across thousands of calculations in the platform.