Omaha-based analytics and consulting firm, The Strawhecker Group (TSG) is proud to announce the hiring of Alecia Muth as Senior Research Analyst.
Alecia supports and guides TSG clients through a variety of research engagements, delving into the details of the payments ecosystem and sharing relevant insights and recommendations on payment products, strategies, and marketing initiatives.
Prior to TSG, Muth worked at Gladstone Institutes in San Francisco as a Management Partner and Executive Project Manager in biomedical research. She has close to 15 years of research, project management and business administration experience.
“We are extremely excited to have someone of Alecia’s caliber join our team,” said Mike Strawhecker, Partner at TSG. “Her experience will be leveraged for our clients through compelling market research on various topics, from point-of-sale offerings to M&A trends,” added Strawhecker.
Alecia earned a Master of Business Administration from the University of San Francisco and a Bachelor of Science in Biology from the University of Nebraska Omaha. She is married with two kids and two dogs. In addition to spending time with her family, she enjoys being outdoors and trying new restaurants.

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