TSG is releasing its newest edition of the Attractive Vertical Analysis (AVA).
This report, utilizing data from TSG’s proprietary data warehouse of over 3.6M merchants, lists nearly 300 merchant types and includes key metrics on each of them including volume statistics, profitability and attrition.
Using the profitability and attrition metrics, a score is assigned to each merchant type. This is the “attractiveness” of the merchant. Forward-thinking acquirers are using this type of data to prioritize their sales strategies as well as benchmark their own metrics.
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