Shopify is expanding its efforts in brick-and-mortar retail with the launch of its new retail hardware collection.

The company is best-known as a platform for building online stores, but it also offers point-of-sale software for physical stores, and it launched a credit card reader a couple of years ago. With the new collection — which includes a redesigned Tap & Chip Reader, as well as the Dock and Retail Stand — Shopify has created a more comprehensive solution for offline retail.

Chief Product Officer Craig Miller told me that Shopify is taking advantage of an “industry-wide trend,” where online retailers hit a “tipping point” and realize that “the next step to scale your business is opening an offline store.”


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