Apple Pay has overtaken Starbucks as the most popular mobile payment app in the US, according to figures from eMarketer. Starbucks has long held the top spot in the US mobile payments market, tempting users with special offers, discounts and order ahead queue-jumping.
However, the gradual spread of contactless terminals across the US retail market has been a gift to Apple. According to Digital Trends, Apple Pay is expected to be available in 70% of US retailers by the end of 2019.
EMarketer principal analyst Yory Wurmse says Apple Pay is now expected to account for 47.3% of mobile payment users. Following closely behind, the Starbucks app will have 25.2 million users this year, representing 39.4% of proximity mobile payment users.