The payment landscape is evolving, and small businesses need to keep up if they want to capture the most sales.

A recent report found that the number of consumers choosing to pay with digital wallets such as Apple Pay and Google Pay when shopping in person has doubled in the last two years, going from 5% to 10%. 

The biggest challenge to small businesses is not the availability of the technology, but the “willingness to purchase it, to see the value in that purchase and to understand and use it,” said Bill Clark, a Senior Associate with The Strawhecker Group, an Omaha firm focused on the electronic payments industry.

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