Visa, which is the official payment technology partner of the National Football League (NFL), will provide small- to medium-sized businesses (SMBs) with a one-day offer that will waive some of the costs connected with getting online and taking digital payments on Super Bowl Sunday (Feb. 7), according to a Tuesday (Feb. 2) announcement emailed to PYMNTS.
Authorize.net, Visa’s SMB digital payment management system, is eliminating its monthly gateway fee for the life of an account in addition to its transaction fees for the first 100,000 transactions of new North American clients enrolling on Feb. 7. The sign-up process takes a couple of minutes, according to the announcement, which noted that Authorize.net works with many banks and credit unions (CUs) for onboarding.
“The resiliency of small businesses is inspiring, but there is work to do to help them recover and thrive,” Carleigh Jaques, senior vice president and general manager of Visa’s Authorize.net, said in the announcement. “The Authorize.net offer extends Visa’s commitment to digitally enable businesses and helps alleviate burdens by minimizing some recurring operational costs. While we have rallied behind our small businesses all season, Super Bowl Sunday is an opportunity to give small businesses support that could last a lifetime.”
Since the pandemic, 82 percent of SMBs have changed the way they run their business to satisfy the rising demand for digital payments, headed up by selling through the web (43 percent) and taking contactless payments (39 percent). But a number of companies encounter obstacles in accessing resources that will allow for growth over the long haul, according to the announcement, which noted that Visa’s Authorize.net helps companies “create flexible, creative digital commerce solutions to help them fast track and grow.”
Looking for information about how COVID-19 has impacted the payments industry?
The Strawhecker Group (TSG) and Visa Consulting & Analytics (VCA) teamed up to survey a representative sample of U.S. consumers, and analyzed Visa’s proprietary spend data, with the goal of understanding how the COVID-19 pandemic has impacted consumer lifestyles, payments trends, and how behaviors may change after the pandemic.
Click here to download TSG and Visa’s infographic, Purchasing in a Pandemic.
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